Ivy Tech Corporate College offering one-day mobile app course

Ivy Tech Corporate College is offering a one-day intensive mobile app development and marketing course from 8:30 a.m. to 5 p.m. Sept. 14 in the Student Life Center, Room SL513 on Ivy Tech’s North Campus (4900 St. Joe Rd.)

The course, entitled “Mobile App Development & Marketing for the Non-Developer,” is aimed to support small to medium-sized business owners, professionals and entrepreneurs, as well as non-profit organizations and consumers, interested in creating, publishing and distributing content via mobile apps. It is unlike any app development course of its kind in that this one does not require students to possess an IT skill set. The one-day intensive session is meant to take students through a holistic understanding of mobile app development and marketing for their business, affinity group and/or non profit organization.

Angelo Biasi, an internationally recognized mobile marketing specialist, will be sharing content, concepts and best practice use-cases that include:

  • The mobile marketing landscape and opportunities in mobile
  • Mobile marketing planning
  • Content strategy
  • Discoverability and promotion
  • Monetization of mobile apps

“Ivy Tech Corporate College prides itself on cutting edge content and courses that prepare today’s and tomorrow’s leaders,” stated Stewart Bauserman, assistant vice chancellor for academic affairs. “We’re pleased to have someone of Angelo’s caliber and experience bring this to our area’s professionals, and we look forward to doing more of this in the future.”

The one-day intensive course will teach participants how to plan for, build and distribute their own mobile app/web app using the award-winning Magmito App Creation Tool for any phone (magmito.com).  The cost is $199 per person, and space is limited. For more information, or to register, call 260-480-4118 or go to IvyTech.edu/register-now and search “Mobile App Marketing.”

About Angelo Biasi
Biasi is a mobile marketing specialist and best practice evangelist. He currently serves as an adjunct professor at New York University’s SCPS where his course “Mobile Marketing for the Small to Medium-Sized Business” is the first of its kind, taught online and via mobile devices. In his role as founder and general manager of SMART Marketing Solutions and representative of mobile engagement solutions company, DIDMO, he works with and has implemented integrated mobile programs for leading companies including Sprint, Qualcomm, Disney, The Salvation Army, GetJar and several others. Biasi is a mobile industry visionary and facilitator of the dramatic mobile ecosystem expansion brought about by a “new developer community” made up mostly of SMBs, consumer affinity groups and consumers. Biasi has an MBA in marketing from the University of Connecticut, is a regular contributor to Mobile Marketer magazine, and has been featured in USA Today, BNET TV, and Mobile Commerce Daily. Follow him on Twitter @angbiasi.

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